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CEOs Getting Social, Albeit Slowly
August 27, 2013

The power and influence of social media is undeniable.

It has risen to be the No. 1 activity on the Internet (I’ll let you figure out what it overtook…). There are now over 1 billion users on Facebook. If it were a country, it would be the world’s third largest. Every second, two new members join the LinkedIn club. And the fastest growing social network in 2013…Twitter, with the fastest growing age demographic of 55-64 year olds, registering an increase in active users of 79 percent.

So considering that, in today’s social-dominated world, CEOs of top corporations must be tapping in to these networks to uncover invaluable insights regarding their customers, competitors, and well just about every one else, right?

Well, no, not really it seems.

According to a new report released by Domo and CEO.com, 68 percent of Fortune 500 CEOs have absolutely no presence on any major social network.

When compared to last year, things look slightly better on the surface. A whopping ten new CEOs – a 56 percent increase from 2012 – joined the Twittersphere in 2013, most notably Warren Buffet from Berkshire Hathaway (who hasn’t tweeted since his first day on the site and still amassed over half-a-million followers). Presence on LinkedIn, the most popular channel for CEOs, also grew slightly, with a modest 9 percent increase since last year.

But look a little deeper, and things go from bad to worse. Of the 28 CEOs on Twitter, only 19 of them are “active”…that’s less than 4 percent of all Fortune 500 CEOs.

Why more CEOs aren’t rushing to “get social” remains a mystery. But considering the proven benefits, CEOs may want to at least start by wading in the pool.

Carreen Winters brings nearly two decades of corporate communications expertise to her position at MWW Group with special emphasis in corporate and executive positioning, reputation management, crisis communications, restructuring and financial transactions, employee communications and labor relations.

Posted by cwinters on August 27, 2013 at 2:25 pm

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